PortfolioA logo is the representative of a brand or an organization and designing the logo is the first step towards making the customer relationship. The logo can be the first thing that can attract your target customers towards your company. As the time will passes the logo will become an inseparable part of your organization. Now we need to know the purpose of a custom designed logo as well as the modernization of the logo for a company.
To understand what a logo is meant to do, we first must know what a logo is. A logo's design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company's commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
1. A logo is not just a mark a logo reflects a business's commercial brand via the use of shape, fonts, color, and / or images.
2. A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create a logo that will do its job.
3. A logo is a small graphical element that has as main scope the representation of someone/something meant to represent companies' brands or corporate identities and foster their immediate customer recognition.
Logo design process:
Designing a good logo is not a simple task and requires a lot of involvement from the marketing team and the design agency. It requires clear idea about the concept and values of the brand as well as understanding of the consumer or target group as marketers call. Broad step in logo design process would be formulating concept, doing initial sketch, finalizing the logo concept, deciding the theme colors and format.
Corporations, businesses and products:
Due to the design, the color, the shape, and eventually additional elements of the logotype, each one can easily be differentiated from other logotypes.
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