Monday, 28 April 2014

10 Laws of Social Media Marketing.


Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others. 

-Susan Gunelius 

12 comments:

  1. Bangalore Web Services is best Social media Marketing company in bangalore.

    Web Design Company Bangalore | Web Development Company Bangalore

    ReplyDelete
  2. Graphic designing is the most important aspect for any business. The information provider by the author was very impressive.
    Graphic designing company in Indore

    ReplyDelete
  3. I was working and suddenly I visits your site frequently and recommended it to me to read also. The writing style is superior and the content is relevant. Thanks for the insight you provide the readers!
    facebook entrar
    facebook entrar iniciar sesion
    facebook en español descargar
    facebook entrar direto agora

    ReplyDelete
  4. I understand what you bring it very meaningful and useful, thanks.
    Signature:
    download descargar facebook and download free descargar facebook apk and baixar whatsapp , descargar whatsapp

    ReplyDelete
  5. Nice update and i really liked your posting and the way you present each and every point is quite fantastic.I will be waiting for other interesting posts from you in the nearest future.Internet Marketing Company Bangalore | SEO

    ReplyDelete
  6. Web development web design service have been described here read all about it.Web Designing Company | Website Design Company Bangalore

    ReplyDelete
  7. good service

    adwords training in hyderabad
    adwords training institute in hyderabad
    Facebook marketing In hyderabad
    Linkedin Profile management Services
    LinkedIn Profile Optimization Services

    Digital Mania Training and consulting firm is a young and vibrant organization to help desired people who are looking forward to becoming professionals in SEO, SMO, SEM, PPC and other areas of digital marketing.
    Dfp Training institute in Hyderabad,Dobuleclick For Publishers,Appneux Training institute in Hyderabad,Appnexus Training,Seo Training institute in Hyderabad,Seo Training,Seo Training Hyderabad,Digital Marketing Training,Seo Training institute in Hyderabad,seo company in hyderabad,seo consulting in hyderabad,seo training in hyderabad
    address:Flat No.24, Sam Complex, Vidya Nagar, Hyderabad 500 044 -india
    email:training@digitalmania.in CELL:+91 - 9160202008 (india)
    http://www.digitalmania.in
    https://youtu.be/gwNI0cQP6sc

    ReplyDelete
  8. Its really very informative information for me..Am got the best information in your Article..Thank you for sharing the best information...Website Designing Services Bangalore | Website Development Services in Bangalore

    Nexevo Technologies Blog: Website Design Company in Bangalore | Website Development Company in Bangalore


    ReplyDelete
  9. visit the Websites for free movies @ lifegag magazine

    ReplyDelete
  10. Very fantastic and well-written post.Its extremely good and very helpful for me.Thanks for sharing this great post.
    PHP Web Development

    ReplyDelete
  11. I am very happy when read this blog post because blog post written in good manner and write on good topic. Thanks for sharing valuable information


    Bangalore Web Designing Company, Web Development Company in Bangalore

    ReplyDelete
  12. Thank You for sharing your article. This is very informative article to social media marketing.
    Keep it up.
    mobile apps development company

    ReplyDelete